:root {
  --bg: #FBF9F6;
  --surface: #FFFFFF;
  --ink: #262019;
  --ink-soft: #5A5249;
  --muted: #837A6E;
  --line: #E8E1D6;
  --accent: #B85C2F;
  --accent-deep: #9A4A22;
  --accent-tint: #FBEBDD;
  --dusk: #4E5D86;
  --dusk-soft: #6E7BA3;
  --dusk-tint: #E9EDF6;
  --glow-peach: #FFE8D2;
  --glow-lav: #E8DEF3;
  --glow-blue: #DCE5F4;
  --shadow-soft: 0 1px 2px rgba(38, 32, 25, 0.04), 0 8px 24px rgba(38, 32, 25, 0.06);
  --shadow-lift: 0 2px 4px rgba(38, 32, 25, 0.05), 0 16px 40px rgba(38, 32, 25, 0.10);
  --radius: 18px;
  --radius-sm: 12px;
  --container: 1100px;
  --font-display: "Fraunces", Georgia, "Times New Roman", serif;
  --font-body: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: var(--font-body);
  font-size: 17px;
  line-height: 1.6;
  color: var(--ink-soft);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

h1, h2, h3 {
  font-family: var(--font-display);
  font-weight: 500;
  line-height: 1.12;
  color: var(--ink);
  letter-spacing: -0.01em;
  margin: 0;
}

p { margin: 0; }

a { color: var(--accent-deep); text-decoration: none; }
a:hover { text-decoration: underline; }

img, svg { display: block; }

.container {
  width: 100%;
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 24px;
}

.skip-link {
  position: absolute;
  left: 16px;
  top: -48px;
  z-index: 100;
  background: var(--ink);
  color: #fff;
  padding: 10px 16px;
  border-radius: 8px;
  transition: top 0.15s ease;
}
.skip-link:focus { top: 16px; }

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  font-family: var(--font-body);
  font-size: 15px;
  font-weight: 600;
  line-height: 1;
  padding: 14px 22px;
  border-radius: 999px;
  cursor: pointer;
  transition: transform 0.15s ease, box-shadow 0.15s ease, background 0.15s ease;
}
.btn:focus-visible { outline: 3px solid var(--dusk-soft); outline-offset: 2px; }

.btn-primary {
  background: var(--accent);
  color: #fff;
  box-shadow: 0 6px 18px rgba(184, 92, 47, 0.28);
}
.btn-primary:hover {
  background: var(--accent-deep);
  text-decoration: none;
  transform: translateY(-1px);
  box-shadow: 0 10px 24px rgba(154, 74, 34, 0.30);
}

.btn-ghost {
  background: transparent;
  color: var(--ink);
  border: 1px solid var(--line);
}
.btn-ghost:hover { border-color: var(--ink-soft); text-decoration: none; }

.btn-large { font-size: 16px; padding: 17px 30px; }

/* ---------- Header ---------- */

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(251, 249, 246, 0.85);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--line);
}

.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding-top: 14px;
  padding-bottom: 14px;
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  color: var(--ink);
}
.brand:hover { text-decoration: none; }

.brand-mark { width: 32px; height: 32px; flex: none; }

.brand-name {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 17px;
  letter-spacing: 0.01em;
  white-space: nowrap;
}

.nav-links {
  display: flex;
  gap: 28px;
  list-style: none;
  margin: 0;
  padding: 0;
}
.nav-links a { color: var(--ink-soft); font-weight: 500; font-size: 15px; }
.nav-links a:hover { color: var(--ink); }

.nav-cta { padding: 11px 18px; }

.nav-toggle {
  display: none;
  background: none;
  border: 1px solid var(--line);
  border-radius: 10px;
  width: 42px;
  height: 42px;
  cursor: pointer;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 5px;
}
.nav-toggle span {
  display: block;
  width: 18px;
  height: 2px;
  background: var(--ink);
  border-radius: 2px;
  transition: transform 0.2s ease, opacity 0.2s ease;
}
.nav-toggle[aria-expanded="true"] span:first-child { transform: translateY(3.5px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span:last-child { transform: translateY(-3.5px) rotate(-45deg); }

/* ---------- Hero ---------- */

.hero {
  position: relative;
  overflow: hidden;
  padding: 88px 0 96px;
}

.hero-dusk {
  position: absolute;
  inset: 0;
  z-index: -1;
  background:
    radial-gradient(52% 42% at 82% 12%, var(--glow-blue) 0%, rgba(220, 229, 244, 0) 70%),
    radial-gradient(46% 40% at 12% 4%, var(--glow-peach) 0%, rgba(255, 232, 210, 0) 70%),
    radial-gradient(40% 46% at 55% 100%, var(--glow-lav) 0%, rgba(232, 222, 243, 0) 72%),
    linear-gradient(180deg, #FDFBF7 0%, var(--bg) 100%);
}

.hero-grid {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 56px;
  align-items: center;
}

.eyebrow {
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin: 0 0 16px;
}

.hero h1 {
  font-size: clamp(40px, 6vw, 60px);
  line-height: 1.06;
  margin-bottom: 22px;
}
.hero h1 em {
  font-style: normal;
  color: var(--accent);
}

.lede {
  font-size: 19px;
  line-height: 1.65;
  max-width: 540px;
  margin-bottom: 30px;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
}

.hero-card {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  box-shadow: var(--shadow-lift);
  padding: 26px 28px;
  max-width: 420px;
  margin-left: auto;
  position: relative;
}
.hero-card::after {
  content: "";
  position: absolute;
  inset: -1px;
  border-radius: var(--radius);
  background: radial-gradient(60% 30% at 85% 0%, rgba(242, 166, 90, 0.18), transparent 70%);
  pointer-events: none;
}

.hero-card-head,
.hero-card-row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 14px;
}

.hero-card-time {
  font-size: 13px;
  font-weight: 600;
  color: var(--muted);
  white-space: nowrap;
}

.chip {
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.02em;
  padding: 5px 11px;
  border-radius: 999px;
  white-space: nowrap;
}
.chip-warm { background: var(--accent-tint); color: var(--accent-deep); }
.chip-dusk { background: var(--dusk-tint); color: var(--dusk); }
.chip-calm { background: #E7F1EA; color: #3F6B4F; }

.hero-card-title {
  font-family: var(--font-display);
  font-size: 20px;
  color: var(--ink);
  margin-top: 14px;
}

.hero-card-sub {
  font-size: 14.5px;
  color: var(--ink-soft);
  margin-top: 6px;
  font-style: italic;
}

.hero-card-divider {
  height: 1px;
  background: var(--line);
  margin: 16px 0;
}

.hero-card-foot {
  display: flex;
  align-items: center;
  gap: 9px;
  margin-top: 18px;
  font-size: 13px;
  font-weight: 500;
  color: var(--dusk);
}
.hero-card-foot svg { width: 16px; height: 16px; flex: none; }

/* ---------- Sections ---------- */

.section {
  padding: 88px 0;
}

.section-tint {
  background:
    radial-gradient(60% 70% at 90% 10%, var(--dusk-tint) 0%, rgba(233, 237, 246, 0) 70%),
    #F7F3EC;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.section-head {
  max-width: 640px;
  margin-bottom: 48px;
}

.section-head h2 {
  font-size: clamp(30px, 4.2vw, 42px);
  margin-bottom: 14px;
}

.section-sub {
  font-size: 18px;
  color: var(--ink-soft);
}

/* ---------- Steps ---------- */

.steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  list-style: none;
  margin: 0;
  padding: 0;
}

.step {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 34px 30px;
  box-shadow: var(--shadow-soft);
}

.step-num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 40px;
  height: 40px;
  border-radius: 50%;
  font-family: var(--font-display);
  font-size: 18px;
  font-weight: 600;
  color: #fff;
  background: linear-gradient(135deg, #F2A65A, #C66B3A);
  margin-bottom: 18px;
}

.step h3 {
  font-size: 23px;
  margin-bottom: 10px;
}

.step p { font-size: 15.5px; }

/* ---------- Audience ---------- */

.audience {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  list-style: none;
  margin: 0;
  padding: 0;
}

.audience-card {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 30px 28px;
  box-shadow: var(--shadow-soft);
  transition: transform 0.18s ease, box-shadow 0.18s ease;
}
.audience-card:hover {
  transform: translateY(-3px);
  box-shadow: var(--shadow-lift);
}

.audience-card h3 {
  font-size: 21px;
  margin-bottom: 10px;
}

.audience-card p { font-size: 15px; }

/* ---------- Trust ---------- */

.trust-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px;
  list-style: none;
  margin: 0;
  padding: 0;
}

.trust-item {
  display: flex;
  flex-direction: column;
  gap: 6px;
  padding: 26px 28px;
  border-radius: var(--radius-sm);
  border: 1px solid transparent;
  transition: background 0.18s ease, border-color 0.18s ease;
}
.trust-item:hover { background: var(--surface); border-color: var(--line); }

.trust-item svg {
  width: 30px;
  height: 30px;
  color: var(--dusk);
  margin-bottom: 10px;
}

.trust-item h3 {
  font-size: 19px;
  margin-bottom: 4px;
}

.trust-item p { font-size: 15px; }

/* ---------- CTA ---------- */

.cta {
  padding-bottom: 110px;
}

.cta-inner {
  position: relative;
  text-align: center;
  background:
    radial-gradient(70% 90% at 50% 0%, var(--glow-peach) 0%, rgba(255, 232, 210, 0) 70%),
    linear-gradient(180deg, var(--surface), #F6EFE6);
  border: 1px solid var(--line);
  border-radius: 24px;
  padding: 72px 40px;
  box-shadow: var(--shadow-soft);
  overflow: hidden;
}

.cta-inner h2 {
  font-size: clamp(30px, 4.2vw, 42px);
  margin-bottom: 16px;
}

.cta-copy {
  max-width: 560px;
  margin: 0 auto 34px;
  font-size: 17px;
}

.channels {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
  text-align: left;
}

.channel {
  display: flex;
  flex-direction: column;
  gap: 8px;
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 26px 26px 24px;
  box-shadow: var(--shadow-soft);
}

.channel h3 {
  font-size: 21px;
}

.channel p {
  font-size: 14.5px;
}

.channel .btn {
  margin-top: auto;
}

.btn-block {
  width: 100%;
}

.channel-number {
  font-family: var(--font-display);
  font-size: 17px !important;
  font-weight: 600;
  color: var(--muted);
  letter-spacing: 0.02em;
  padding: 12px 18px;
  border: 1px dashed var(--line);
  border-radius: 999px;
  text-align: center;
}

.channel-note {
  font-size: 13px;
  color: var(--muted);
}

/* ---------- Footer ---------- */

.site-footer {
  background: #F2EDE5;
  border-top: 1px solid var(--line);
  padding: 48px 0 30px;
}

.footer-grid {
  display: flex;
  align-items: flex-start;
  justify-content: space-between;
  gap: 32px;
  flex-wrap: wrap;
}

.footer-note {
  margin-top: 14px;
  font-size: 14px;
  color: var(--muted);
  max-width: 340px;
}

.footer-links {
  display: flex;
  flex-direction: column;
  gap: 10px;
  font-size: 15px;
  font-weight: 500;
}
.footer-links a { color: var(--ink-soft); }
.footer-links a:hover { color: var(--ink); }

.footer-legal {
  margin-top: 36px;
  font-size: 13px;
  color: var(--muted);
}

/* ---------- Responsive ---------- */

@media (max-width: 920px) {
  .hero-grid { grid-template-columns: 1fr; gap: 44px; }
  .hero-card { margin-left: 0; }
  .steps, .audience, .channels { grid-template-columns: 1fr; }
}

@media (max-width: 760px) {
  .nav-links, .nav-cta { display: none; }
  .nav-toggle { display: inline-flex; }
  .nav-links.open {
    display: flex;
    flex-direction: column;
    gap: 4px;
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    background: var(--surface);
    border-bottom: 1px solid var(--line);
    padding: 12px 24px 20px;
    box-shadow: var(--shadow-soft);
  }
  .nav-links.open a { padding: 10px 0; font-size: 16px; }
  .trust-grid { grid-template-columns: 1fr; }
  .hero { padding: 64px 0 72px; }
  .section { padding: 64px 0; }
  .cta-inner { padding: 52px 24px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    transition: none !important;
    animation: none !important;
  }
}